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Census forms on their way
Ads during the Super Bowl. A NASCAR sponsorship. Buses touring the country from Manhattan to east L.A. Classroom lesson plans. More than 200,000 partnerships with churches and community groups.
Those outreach efforts are part of the massive campaign leading up to today — when more than 120 million 2010 Census forms start to land in mailboxes. They should all arrive by Wednesday.
This key moment ultimately will decide the cost and success of the government's $14.5 billion effort to count every U.S. resident.
"After 13 years of planning by career scientists across three presidential administrations, it's now in your hands, America," says Census Bureau spokesman Steven Jost. "The success, the accuracy and the efficiency of the Census is driven now by the share of Americans who mail back their forms."
If all 120-million-plus homes that get the form this week fill it out and mail it back, as required by law, taking the 2010 Census will be over. One thing is certain: That won't happen.
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